Add tags to your event

Updated 22 October 2026 · For organisers


Tags describe your event's theme, city or genre. They help guests find it in Discovery, and they let you target the right people in your next campaign.

Where to find it: Step 2 → Tags

How to do it

  1. In the Event page step, scroll to Tags at the bottom of the page.
  2. Click + Add tag and type your own tag.
  3. Click × on a tag to remove it.

Where tags are used

Where What tags do
Discovery Help guests find your event
Boost Event Sales Pick tags and we send your campaign only to past attendees of events with those tags

Tip: see Promote a new event to past attendees.