Track Google Ads conversions

Measure which Google Ads campaigns sell tickets. Unlike other pixels, Google Ads needs conversion actions set up in your Google Ads account first.

Where to find it: Promotion → Pixels → + Google Ads

How to do it

1. In Google Ads, create a conversion action for each event you want to track. Copy your Conversion ID (the number after AW- in your Google tag) and each action's Conversion Label.
2. In Tessera, open Promotion → Pixels and click + Google Ads.
3. Paste the number into Conversion ID and click Save.
4. Under Conversion Events, add each event you want to track, with its own Conversion Label. Events can only be added once the Conversion ID is saved.

You can track up to four events: View Content, Add to Cart, Initiate Checkout and Purchase. Start with Purchase: it's the one that matters for ad bidding.

This is conversion tracking only. Remarketing and audience lists aren't available.

Tip: new to conversion actions? Follow Google's guide to setting up conversions manually.