Connect Google Analytics (GA4)

Updated 22 October 2026 · For organisers


Add your GA4 Measurement ID to see your event page traffic and ticket sales in Google Analytics.

Where to find it: Promotion → Pixels

How to do it

  1. Open Promotion → Pixels.
  2. In Google Analytics, copy your Measurement ID. It starts with G- and is at least 12 characters.
  3. Under Google Analytics, paste it into Measurement ID and click Save. To remove it, click ×.

This field was previously called Google Analytics ID. It's the same thing, renamed to match Google. Existing setups keep working.

Tip: running Google Ads? See Track Google Ads conversions.