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Add your TikTok Pixel

Updated 22 October 2026 · For organisers

Add your TikTok Pixel ID to track ticket sales from your TikTok campaigns. Page view, view content, add to cart, initiate checkout and purchase events fire automatically.

Where to find it: Promotion → Pixels → + TikTok

How to do it

  1. In TikTok Ads Manager, go to Tools → Events → Web Events and open (or create) your Web Event set.
  2. Copy the Pixel ID shown at the top of the pixel.
  3. In Tessera, open Promotion → Pixels and click + TikTok.
  4. Paste the ID into TikTok Pixel ID and click Save. To remove it, click ×.

Tip: advertising on Instagram or Facebook too? See Add your Meta Pixel and Conversions API.

Add your Meta Pixel and Conversions APITrack every step from page view to purchase in Meta Ads.Connect Google Analytics (GA4)See your event page traffic and sales in Google Analytics.Track Google Ads conversionsMeasure which Google Ads campaigns sell tickets.