Add your Meta Pixel and Conversions API

Add your Meta Pixel ID to track the full funnel in Meta Ads: view content, add to cart, initiate checkout and purchase. Add your Conversions API token too, for more reliable purchase tracking.

Where to find it: Promotion → Pixels

How to do it

1. Open Promotion → Pixels.
2. In your Meta account, copy your Pixel ID.
3. Under Meta, paste it into Meta Pixel ID and click Save. It must be at least 15 characters.
4. Paste your token into Conversions API Token (recommended) and click Save Token. Save the Pixel ID first: the token is stored against it.

To remove the pixel, click × next to the field.

With the Conversions API, we send both a browser event and a server event for every confirmed purchase. Your campaigns track the purchase even if the buyer closes the tab after paying.

Tip: see your traffic in Google Analytics too: Connect Google Analytics (GA4).