Understand attribution channels
Attribution shows which platform your buyers came from, based on where your event link was shared, not on your own campaigns. If someone shares your link on Instagram and a friend buys through it, that sale counts as Instagram.
Where to find it: Event dashboard → Attribution
How to do it
- Open your event dashboard.
- Find the Attribution Channels window.
- Compare your sales across channels.
Channels
| Channel | Sales that came from |
|---|---|
| Organic | Tessera directly: door sales, Tessera marketing links or people browsing |
| Instagram, Facebook, LinkedIn, Telegram | A link shared on that platform |
| Others | Anywhere else |
Tip: to measure your own campaigns and promoters, use tracking links.