Read your campaign stats
Once a campaign is sent, see how many emails went out and how many people opened and clicked them.
Where to find it: Engagement → Attendees Communication or Boost Event Sales
How to do it
- Open Engagement, then Attendees Communication or Boost Event Sales.
- The cards at the top show totals for all your campaigns.
- In the list, each campaign shows its Total Emails Sent and Open Rate. Click the chart icon under Action for more detail.
What each stat means
| Stat | What it tells you | Shown in |
|---|---|---|
| Emails Sent | How many emails went out | Both |
| Opening Rate / Open Rate | The share of recipients who opened it | Both |
| Click Rate | The share of recipients who clicked a link | Boost Event Sales |
| Total Participants | How many people hold tickets to this event | Attendees Communication |
Tip: new buyers since you sent it? Resend a campaign to new attendees only.