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Sync your buyers to Mailchimp

Updated 22 October 2026 · For organisers

Connect Mailchimp and we add buyers and followers who gave marketing consent to your Mailchimp audience automatically. There's nothing to export or import.

Where to find it: Integrations → Connect

How to do it

  1. On your event dashboard, open Integrations. Your events don't need to be live.
  2. Click Connect.
  3. Log in to Mailchimp and authorise Tessera.
  4. Choose the Mailchimp audience to add people to, then click Save.

Only people who gave consent sync, in line with GDPR and PDPA: for example, buyers who agree to hear from you, and your followers. People who consented before you connected sync too.

Tip: learn who counts as a follower in How people become your followers.

How people become your followersEvery buyer can become a follower you can reach for your next events.Import followers from another platformBring the audience you built on other platforms, with their consent.Promote a new event to past attendeesInvite past guests, followers and guest lists to your next event.